Salesforce Marketing Cloud

  • Free
  • Published date: April 29, 2020
    • Texas, United States

Salesforce Marketing Cloud

Location: Dallas, TX

Type: Contract

 

Job Description:

 

RESPONSIBILITIES


Lead technical aspects of projects related to email, SMS, push
notifications, landing pages and CRM initiatives
Designing, deploying, maintaining and optimizing lead generation, demand
generation, A/B & multivariate testing and customer nurture programs using
(SFMC) marketing automation software
Manage data flows and lists and suggest areas for optimization
Leverage Salesforce Marketing Cloud tools and scripting language
(AMPscript) to deliver highly dynamic and personalized content
Performing demand generation tasks such as creating landing pages,
templates, forms, etc.
Develop robust campaign documentation
Provides suggestions and out of the box thinking solutions for on-going or
future campaigns
Collaborate with internal team to manage, create and deploy campaigns on
behalf of customers
Managing complex projects, meeting deadlines, and handling several projects
at a time with a high attention to detail
Provide support to customers in the deployment of their email, SMS, Push
notification campaigns and related landing pages
Manage subscriber data, import, and segmentation
Scheduling deployment of test sends and live emails
Set up deployment scenarios based on client's needs
Work with QA Specialists to conduct quality assurance reviews to ensure
accuracy and timeliness of email deployments
Building QA, launching, and aggregating results for different types of
email campaigns, including announcements, lead nurturing, newsletters,
webinars, and events in SFMC
Researching, test and apply best practice techniques to improve program
performance including email deliverability, response rates and actionable data
Supporting day-to-day execution of marketing activities, campaigns and lead
management
Developing and maintain program performance reports.  

ACTIVITIES AND SKILLS TO ACHIEVE THE ABOVE RESPONSIBILITIES INCLUDE, BUT ARE
NOT LIMITED TO

 


Exceptional communication skills (written, verbal and visual) with the
ability to interface with clients and internal team members at all levels
(executive to staff)
Excellent relationship management and interpersonal skills, with the
ability to interface with clients and internal team members at all levels
Salesforce Marketing Cloud experience required
Marketing Agency experience preferred
5+ years consulting/professional services experience leading projects
4+ years hands on application with email marketing
Strong organizational skills, attention to details and ability to
prioritize workload
Ability to travel required (estimated 20%)
Ability to occasionally work off hours for special launches, tight
timelines, etc
Experience hand-coding HTML and CSS
AMPScript experience preferred
Software expertise: Adobe Creative Suite, Microsoft Office
Ability to work effectively in a fast paced, entrepreneurial environment
Ability to prioritize and manage multiple projects and internal customer
schedules with minimal oversight
Ability to lead and effectively manage technical discussions 
Bachelor?s degree  


Reference : Salesforce Marketing Cloud jobs

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